Strategic Design Leader who builds and mentors high-performance teams, connecting UX strategy to business outcomes. My mission is to leverage design as a strategic pillar to create desirable futures and drive sustainable business growth.
Ifood 2024 - 2025 Strategic lead for the Platform, Maps, Finance, and Support design teams, acting as the focal point between stakeholders to ensure alignment and optimize team processes. Spearheaded the UX strategy for AI-powered Support products (LLMs & Agents) and drove research and prototyping initiatives that significantly increased driver satisfaction and financial liquidity.
Hotmart 2023 - 2024 Contributed to the strategy for new team structures and platform opportunities for content creators. I led the end-to-end discovery and implementation of the platform's first gamification tool MVP, an initiative that directly increased user retention and creator satisfaction.
PagBank 2022 - agora As the lead for the Channels and Onboarding vertical, I aligned the UX vision with C-level executives and managed cross-functional teams for individual and business accounts. I spearheaded the app's onboarding redesign, an initiative that boosted customer conversion, simplified the user flow (-21% fewer interactions), and won the 2025 Idwall Award for Best Onboarding Experience.
Daki 2021 - 2022 Built the Design area from scratch, establishing its DesignOps foundation and leading all design specialties while aligning the strategic vision with C-level executives and founders. My leadership was instrumental in transforming the app from an MVP to a product renowned for its UX, culminating in a global redesign that was a key factor in Daki securing its R$260M (approx. $50M USD) Series B funding and achieving unicorn status in 10 months.
SAS - Plataforma Educacional 2020 - 2021 Led the unification of Product and Service Design to break down silos, fostering a more strategic and autonomous team. By directly connecting business strategy to design execution, the team consistently delivered higher-impact solutions aligned with both customer needs and business goals.
In 2021, I taught UX Design classes and have been providing free mentorship since then to individuals interested in learning more about design, for career transitions, inquiries, or assistance with projects. Furthermore, I am an ambassador for the largest women's technology group in Brazil called "Mulheres de Produto" (Women of Product).
I produce content for the Design community, writing articles about strategy, career, and leadership for UX Collective, Ladies That UX, and Product Oversee, renowned blogs in the field. Additionally, I was invited to take part in an episode of the biggest Brazilian product podcast, Product Guru.